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Lahey Health Launches New Brand Campaign: Focuses on Integrated Services and Bringing Continuum of Care to the Community

January 09, 2013

Burlington, MA – Lahey Health launched today a new brand campaign highlighting the comprehensive continuum of care and integrated services offered by the new network of services – the result of the affiliation between Lahey Clinic Foundation and Northeast Health System.

Lahey Health brings together an academic medical center, community hospitals, primary care practices, specialty care, behavioral and senior care services. The campaign illustrates Lahey Health’s dynamic new approach to care that is focused on helping patients become and stay healthy by providing all the services they need in the community setting.

“There are monumental changes happening in healthcare in the U.S.,” said Howard Grant, JD, MD, president and chief executive officer of Lahey Health and Lahey Hospital & Medical Center. “Our focus is on keeping our patients well, and we truly have a unique system of care that addresses all the needs of our patients and communities. Lahey Health provides all the services they need in a community setting, which is more effective and efficient for patients, families, insurers and employers.”

As part of the new campaign, Lahey Health is launching a series of broadcast, print, and transit advertising and community-based activities. It is fresh and bold to represent a new approach to care that is more patient-focused.

“Quality care and safety have always been our number one priority, but for years, healthcare organizations have been operating on a fee-for-service payment model,” said Grant. “We are now looking at new reimbursement models that place greater emphasis on how healthy we keep our patients and communities. These models reimburse us for the quality of care provided – both excellent clinical outcomes and patient satisfaction – a tremendous shift that benefits our patients.”

Lahey Health brings together not only award-winning hospitals and nationally-recognized physicians, but also a network of senior care services that offer a broad range of at-home services, skilled nursing and rehabilitation services, an assisted living facility and community-based adult day health programs; as well as one of the area’s most comprehensive behavioral health networks, providing integrated inpatient and outpatient services throughout northeastern Massachusetts.

With the new brand launch, Lahey Health is raising money for six local food pantries by donating up to $1,500 for each through visits to their new parent website LaheyHealth.org: Beverly Bootstraps (Beverly), Haven from Hunger (Peabody), Lexington Interfaith Food Pantry (Lexington), Open Door (Gloucester), People Helping People (Burlington), and People to People (Danvers).

Under the new brand, internationally-renowned Lahey Clinic will be renamed Lahey Hospital & Medical Center to better reflect the full level of clinical expertise it offers as a world-renowned tertiary provider of care, and a new Lahey Health logo and color scheme will help to brand Lahey Health facilities and physician practices across the region.

Several naming changes are accompanying the new brand campaign. Among the new hospitals and facilities are:

  • Lahey Hospital & Medical Center, Burlington (formerly Lahey Clinic Medical Center)
  • Lahey Medical Center, Peabody (formerly Lahey Clinic Medical Center, North Shore)
  • Lahey Outpatient Center, Lexington (formerly Lahey Medical Center, Lexington)
  • Beverly Hospital, A Member of Lahey Health
  • Addison Gilbert Hospital, A Member of Lahey Health
  • Lahey Outpatient Center, Danvers (formerly Beverly Hospital at Danvers)

The branding campaign follows the successful completion of the affiliation between Lahey Clinic and Northeast Health System on May 1, 2012.

“The affiliation of our organizations creates better value and the enhanced delivery of clinical services, which ultimately means a better patient experience,” added Grant. “We have a great opportunity to showcase the innovations underway at Lahey Health that not only improve patient outcomes, but help lower healthcare costs. Our goal is to keep care within our communities. This approach, combined with our community-based focus, is what patients and providers are looking for and is a tremendous asset as we continue to grow this health system.”

About Lahey Health

Lahey Health is what’s next in healthcare providing integrated services and the full continuum of care locally. It is comprised of award-winning hospitals – including an academic hospital and medical center and community hospitals -- primary care providers, specialist physicians, behavioral health services and senior care resources and services throughout Northeastern Massachusetts.

Lahey Health comprises more than 1,200 nationally-recognized locally-based physicians offering clinical excellence in primary care and virtually every medical specialty, including kidney and liver transplantation; cancer, cardiovascular and orthopedic care and surgery; local emergency and trauma care; and pediatric emergency, infant and inpatient care provided in collaboration with Boston Children’s Hospital.

Lahey Health includes Lahey Hospital & Medical Center and Lahey Clinic physician group in Burlington, (formerly Lahey Clinic) – a teaching hospital of Tufts University School of Medicine; Beverly Hospital; Addison Gilbert Hospital in Gloucester; Lahey Health Senior Care (formerly Northeast Senior Health) and Lahey Health Behavioral Services (formerly Northeast Behavioral Health) as well as primary care physician practices in 15 cities and towns, multiple outpatient and satellite specialty care facilities, behavioral health centers and programs in more than 30 towns and communities, an assisted living center and 2 skilled nursing facilities.

Lahey Health is a nonprofit system of care. For more information, visit LaheyHealth.org and its member websites www.lahey.org and www.beverlyhospital.org.